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NaturCycle

UX/UI Design | Prototyping | Branding

This project focuses on NaturCycle, a conceptual start-up cosmetic brand centred on sustainability. The project explores innovative ways to integrate eco-conscious values into the beauty industry, creating user-friendly digital experiences. From wireframes to high-fidelity prototypes, the design emphasizes seamless usability and aesthetics while reflecting the brand's commitment to sustainable practices.

Tools

Figma

Adobe Photoshop

Adobe InDesign

Problem Statement

Challenging to differentiate in a competitive eco-friendly beauty market as many brands offer similar features.

Difficult to drive user participation and loyalty, requiring an app experience to foster a sense of community and shared environmental purpose.

Goal

This project aims to develop a user-friendly and engaging app for NaturCycle that promotes sustainable beauty practices and fosters a loyal community while effectively communicating the brand's commitment to sustainability.

Persona

Empathy Map

NaturCycle-empathy map.png

User Flow

NaturCycle-user flow.png

Information Architecture

Mid-fidelity Wireframe

NaturCycle-mid-fid wireframe.png

High-fidelity Wireframe

NaturCycle-high-fid wireframe.png

Prototype

Mockup(new).png

Link to Figma Prototype:
https://www.figma.com/proto/xcq9Z4V4SONhTSqfBTxPIa/NaturCycle?page-id=0%3A1&node-id=58-521&node-type=canvas&viewport=422%2C299%2C0.14&t=5AkbTzGBdRkgpMlu-1&scaling=scale-down&content-scaling=fixed&starting-point-node-id=58%3A521

Prototype demo.gif

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